Eataly will open a second store in Manhattan in the next week or two, this one in the Westfield World Trade Center complex.
“We think there may be a different customer downtown,” said Nicola Farinetti, the chief executive of Eataly in the United States, where his partners are Mario Batali, Joseph Bastianich and Lidia Bastianich. “We have noted that people get going earlier, crowds in the streets in the morning, so we’re adding breakfast, which we have never done.”
A juice bar will open at 7 a.m. at the top of the escalators to the third floor of the nearly completed 4 World Trade Center tower, as will a casual restaurant called Orto e Mare (Garden and Sea), with a counter where granola, smoked salmon, pancakes, frittatas and other egg dishes will be served. Later in the day, it will shift to vegetable and fish dishes. Breakfast sandwiches will be available at the panini bar.
Other firsts at this Eataly include a salad bar, a gastronomia for prepared food, and La Piadina, where traditional flatbread sandwiches will be made to order. Most of the dining options will be in a separate area with many windows, and will include Rossopomodoro for pizza, a wine bar and a restaurant, Osteria della Pace, that is set off with a gracious entryway.
Source The New York Times